Trade fair kbb London on between May 15th and 17th at Excel London is to feature Armani/Roca's wellness concept The Room, to showcase high-end bathroom suites design.

Brands featured in the space include Drummonds, BC Designs, Barber Wilson, Impey, Novellini, Laufen, VitrA and Phillip Watts Designs, all coming together to reveal how luxurious rooms can be created that focus on the wellbeing of homeowners.

There are four areas to be perused beauty, basic needs, wellness shower and wellness bath, all tying in to the main theme of the overall event, innovation.

Paul cox, sales manager with kbb London, said of the bathroom suites: "It encapsulates what we set out to achieve with this new event a presentation of exciting, design-leading kitchens and bathrooms."

Towards the end of March, the organisation revealed the shortlist for the kbb London Innovation Awards, including names such as Scholtes, CDA, Teuco, Britannia Living and Grohe.

The latter, for example, was featured for its Blue Chilled & Sparkling taps, which draw filtered, sparkling and unfiltered water straight from the kitchen mixer.